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Hello Tomorrow: Emirates Ad
http://www.youtube.com/watch?feature=player_embedded&v=xG-NGPbtOOk#! Continue reading →
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The Good Samaritan: Levi’s help you to keep your bottom dry
I spotted these orange saddle bags on several bikes in central London. The bike’s owners must have been happy and relieved to find their bicycle seats dry following the various heavy showers that hit...
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“Game On, World” by Nike: Follow the leader
Digital, Gamification, Social, Mobile, Local, Utility Marketing, Global, Big Data….Name it, they Did It, Already! I’m a huge fan of Adidas but in terms of digital marketing, I have to admit that there...
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Let’s play with data: Our Mobile Planet, mobile adoption and usage
I stumbled upon Our Mobile Planet (Google’s initiative) and spent almost an hour checking the stats about smartphone adoption and usage. This data covers 40 countries and the sweet spot anyone can...
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The Adidas ad that made me started…
In 2002, I was still in high school and strangely after watching this ad from Adidas…I knew that I wanted to work in advertising/marketing. Why? Because I have always thought that this was a mistake to...
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The use and abuse of research by Martin Weigel
Martin Weigel from W+K Amsterdam usually publishes thought-provoking posts around common beliefs in the adverstising industry (e.g. TV is dead). His last presentation about the use of research offers...
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Butter Story
Last week, my partner told me that she bought another brand of butter because the previous one was too expensive…. I replied that the expensive one was Lupark and that it was pricey because it was a...
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How can we get women in Asia to try Canadian Club?
Response to a research/strategy question from GapJumpers.me
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Brainylist
A shortlist of the best articles and posts I’ve read over the last few weeks: Data won’t do it for you by Dave Trott Uber’s Children vs. Conscious Consumers by Tim Malbon How to read a book? by Shane...
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